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Wednesday, June 4
 

12:00pm EDT

Registration Check-In
Wednesday June 4, 2014 12:00pm - 12:45pm EDT
Alliance

12:45pm EDT

Welcome to RETSO Hear It Direct
Wednesday June 4, 2014 12:45pm - 1:00pm EDT
Alliance

1:00pm EDT

Live Consumer Buyer Panel, Presented by Hear It Direct

A live panel of recent buyers and buyers who are currently going through the buying process will share their experiences, decision making processes and preferences as it relates to their real estate agents and the overall process.  

Following the consumers interview the panel will take your questions!

 


Moderators
avatar for Maura Neill

Maura Neill

REALTOR, RE/MAX Around Atlanta
Maura Neill: lover of Atlanta * musical theatre geek * dark chocolate aficionada * karaoke queen * bourbon sipper * grammar nerd * shoe addict * REALTOR®

Speakers
avatar for Actual Buyers

Actual Buyers

A Panel of Real Consumers
A panel of real estate buyers will share their experiences and answer questions live on stage.


Wednesday June 4, 2014 1:00pm - 2:15pm EDT
Alliance

2:30pm EDT

Live Consumer Seller Panel, Presented by Hear It Direct

A live panel of recent home sellers and sellers who are currently listed and going through the selling process will share their experiences, decision making processes and preferences as it relates to their real estate agents and the overall process.  

Following the consumers interview the panel will take your questions!


Moderators
avatar for Leigh Brown

Leigh Brown

Broker/Owner, RE/MAX Executive Realty
Dedicated. Enthusiastic. Responsive. Knowledgeable. Professional.These are words that describe Charlotte, NC Realtor Leigh Brown. Though Leigh’s career background is colorful - she has sold liquor, stocks, and chainsaws - for the past 14 years, she has been dedicated to building... Read More →

Speakers
avatar for Actual Sellers

Actual Sellers

A Panel of Real Consumers
A panel of real estate sellers will share their experiences and answer questions live on stage.


Wednesday June 4, 2014 2:30pm - 3:45pm EDT
Alliance

4:00pm EDT

An In-Depth Look at 2013 Home Buyers and Sellers
Top findings and insights from the Nation Association of Realtors survey data compiled in the 2013 Profile of Home Buyers and Sellers Report and advice on how to leverage it.

Speakers
avatar for Heather Elias

Heather Elias

Director of Social Business Practice, National Association of REALTORS
Heather stepped into the newly created role of Director of Social Business Practice at NAR in July 2012 after spending the majority of the last decade immersed in the real estate industry: working as a Realtor, blogging about Loudoun County and the industry at large, and teaching/speaking/training... Read More →


Wednesday June 4, 2014 4:00pm - 4:25pm EDT
Alliance

4:30pm EDT

Industry Wrap Up Discussion, Presented By Hear It Direct

Hear best practices and takeaways, as specifically related to the live consumer feedback and NAR Profile of Home Buyers and Sellers, from some of our industries most respected doers and leaders.  


Moderators
avatar for Matthew Shadbolt

Matthew Shadbolt

Director of Real Estate Products, The New York Times
I am currently the Director of Real Estate Products at The New York Times, where I am focused on the strategic and tactical value build of the real estate vertical across desktop, mobile, social, video and emergent product platforms. I act as the general manager for all real estate... Read More →

Speakers
avatar for Becky Babcock

Becky Babcock

CEO, Path & Post Team
Becky Babcock’s real estate career spans 19 years, beginning with seven years as a solo agent after earning her BBA, then evolving into leading her own award-winning team for the past 12 years. Two years ago, she re-branded what used to be the Becky Babcock team, creating the Path... Read More →
avatar for David Boehmig

David Boehmig

President / Founder, Atlanta Fine Homes Sotheby's International Realty
As President of Atlanta Fine Homes Sotheby’s International Realty, David touches every aspect of the company in a hands on fashion. His visionary focus is meeting the needs of today’s home buyers and sellers using cutting edge technology, wonderful marketing tools, and by maintaining... Read More →
avatar for Dan Forsman

Dan Forsman

President, CEO, Berkshire Hathaway HomeServices Georgia Properties
Daniel T. Forsman is a visionary with a passion for innovation and excellence. Under Dan’s leadership, Prudential Georgia Realty has become the market leader for real estate companies in metro Atlanta. The company now leads the market in unit sales, buyer sales and listing inventor... Read More →
avatar for Mark Hall

Mark Hall

VP/COO/Broker, Atlanta Communities Real Estate Brokerage
In October 2009, we made the decision to leave the franchise system of a large national real estate organization and create the premier real estate brokerage in Atlanta. All eyes are on us now as we begin our journey. The Atlanta real estate market is ready for a forward thinking, progressive... Read More →
avatar for Shaun Rawls

Shaun Rawls

Operating Partner, Keller Williams Realty
You don’t have to be around Shaun Rawls long to realize that what matters most to him is what helps his agents succeed. He’s an extremely connected principal, and as genuine and effective a leader as you’ll find anywhere. He truly loves succeeding through others. After many... Read More →
avatar for Glenn Sanford

Glenn Sanford

CEO, eXp Realty LLC
Glenn Sanford - Founder and CEO, eXp Realty LLC Twitter: @ceoglenn Since early 2002, Glenn has been actively involved in the online real estate space. In early 2007, he launched BuyerTours Realty, which combined more traditional bricks and mortar offices with online lead generation... Read More →
avatar for Terry Swanson

Terry Swanson

Broker, Century 21 Results Realty Svs
Terry gets excited with shiny and new techie tools but he also realizes that these tools can only be effective when they are used properly.  “If his agents won’t use them, the consumer does not benefit.” By using technology via staff resources, his agents are supported and... Read More →


Wednesday June 4, 2014 4:30pm - 5:30pm EDT
Alliance

5:30pm EDT

Dinner Break
Everyone is on their own for dinner. Plenty of options nearby.  After dinner all ticket holders are invited to attend the RETSO Casino party!

Wednesday June 4, 2014 5:30pm - 7:30pm EDT
Alliance

8:00pm EDT

RETSO Casino Party
Everyone is a VIP! Join a fun networking experience - robot style. Casino games, snacks, and drinks will be served as you meet and mingle with the brightest minds in the real estate industry.

Wednesday June 4, 2014 8:00pm - 10:30pm EDT
Alliance
 
Thursday, June 5
 

8:00am EDT

Registration Check-In
Thursday June 5, 2014 8:00am - 9:00am EDT
Alliance

9:00am EDT

Delivering A Quality Experience
In order to successfully adapt to the rapid changes occurring all around us and not create more problems than we solve, we must pay attention to the quality of the experiences that we will be creating and delivering. This is true of RETSO as much as it is any other business venture. Jeff Turner will deliver a keynote message designed to put your mind in the right place to focus on the WHY, HOW and WHAT sessions you'll have the opportunity to participate in at RETSO 2014. 

Speakers
avatar for Jeff Turner

Jeff Turner

speaker, BoomTown
Jeff is able to cut through the hype to get to the heart of which things will be profitable endeavors for your business. Whether it’s online communications and social media, emerging technology, or good, old-fashioned, face-to-face meetings, he knows what works and what is simply... Read More →


Thursday June 5, 2014 9:00am - 9:25am EDT
Alliance

9:30am EDT

People First: Deliver a better Mobile Experience and Win More Listings
Technology is NOT the Differentiator. Its what you do with it, how you use it, and how you create a better consumer experience with it that creates its value. In this exciting fast paced session, you will look at technology and mobile thru the eyes of the consumers. Learn how to use the technology, the apps, and the marketing systems to not only attract more buyers but to WIN MORE LISTINGS.

Speakers
avatar for Jeff  Lobb

Jeff Lobb

Founder and CEO, SparkTank Media
SparkTank Media is a Speaking, Training, Coaching and Consulting Company with an Innovative mindset. It works both in and around the Real Estate and Technology fields.SparkTank Media aims to simplify and drive digital vision. We specialize in tech audits, social branding, Speaking... Read More →


Thursday June 5, 2014 9:30am - 9:55am EDT
Alliance

9:30am EDT

Be Smart, Not Shiny: Using Powerful Writing To Build Teams That Win
In this session, Melissa will put the kibosh on OOH, LOOK, A BUNNY syndrome and show you how to harness something that's tried and true--writing and email--to build teams that win. You don't need another app, you just need something SOLID. You need something that works. You'll come away from this 25-minute session with a plan to field a team based on your company's culture, rather than a group of people that's just there to put butts in seats. With great writing and a solid email strategy, you'll know how to work smarter, you'll know how to work better.

Speakers
avatar for Melissa Case

Melissa Case

Content Creator & Digital Troubador, Happy Grasshopper
Melissa, Champion of Creative Communications & Content Creation for Happy Grasshopper, is a wildly passionate and fervent defender of the written word and advocate for proper apostrophe usage. A former REALTOR & long-time PR executive, she works closely with real estate professionals... Read More →


Thursday June 5, 2014 9:30am - 9:55am EDT
Galaxy

10:00am EDT

The Secret Language of Internet Leads
Internet leads have their own lingo. It’s important to be able to pick up on these clues and cues to know how to respond properly and communicate more effectively. Join Andrew Dorn as he reviews exclusive case studies from agents who have unlocked the secret to successfully service internet leads

Speakers
avatar for Andrew Dorn

Andrew Dorn

National Speaker, realtor.com
Andrew Dorn has over 13 years of experience speaking to 20,000+ REALTORS® and Brokers across the United States & Canada. Andrew is currently a National Speaker for realtor.com® and also is National Director of the Events Team. Each year Andrew presents on marketing & technology... Read More →


Thursday June 5, 2014 10:00am - 10:25am EDT
Alliance

10:00am EDT

Recruiting for World Domination
In this session, Bill Lublin of Century 21 Advantage Gold and Laurie Davis of Live Love Realty with KW will share their best practices for recruiting great agents. They'll talk about what works, what doesn't, and WHY it's absolutely critical that you start to expand now (and never stop).

Speakers
avatar for Laurie Weston Davis

Laurie Weston Davis

CEO/Broker, Scott Lincicome Properties
Laurie is a licensed NC Realtor and partner at Scott Lincicome Properties a top independent brokerage in Pinehurst NC. She was President in 2014 for the Pinehurst/Southern Pines Area Association Of Realtors (PSPAAR) and currently PSPAAR MLS Treasurer. She has presented at Massachusetts... Read More →
avatar for Bill Lublin

Bill Lublin

CEO, Century 21 Advantage Gold
Bill Lublin, current Chairman of NAR's MLS Issues & Procedures, and a member of the Trends and Emerging Technologies Advisory Board is a veteran businessman with over a four decades as a business owner operating a multi-office real estate firm serving Pennsylvania and New Jersey... Read More →


Thursday June 5, 2014 10:00am - 10:25am EDT
Galaxy

10:00am EDT

The Slower Web: Data-Driven Insights As A Strategy For Growth
In this session Matthew will be exploring some of the contextual ideas that he discusses in his blog post http://retso.com/on-slowing-down/ He will be giving practical examples of how his team works with those ideas at The Times, how they use data-driven insights with the real estate news desk, and how they are growing a highly qualified audience for our advertising partners.

Speakers
avatar for Matthew Shadbolt

Matthew Shadbolt

Director of Real Estate Products, The New York Times
I am currently the Director of Real Estate Products at The New York Times, where I am focused on the strategic and tactical value build of the real estate vertical across desktop, mobile, social, video and emergent product platforms. I act as the general manager for all real estate... Read More →


Thursday June 5, 2014 10:00am - 10:25am EDT
Empire

10:30am EDT

Becoming Completely Paperless With DocuSign
Learn more about how DocuSign's Transaction Rooms works to make you truly a paperless Agent and Offfce. Defining the new Digital Transaction Management (DTM) category with extraordinary tools and service.

Speakers
avatar for Jonathan Peterson

Jonathan Peterson

Enterprise Account Executive, DocuSign
Jonathan has nearly 20 years of experience in the Real Estate Industry. After a brief stint in Accounting with such firms as Grubb & Ellis and the Koll Company, Jonathan focused his attention on helping Brokers and Franchises improve their efficiency thru Technology solutions. He... Read More →


Thursday June 5, 2014 10:30am - 10:55am EDT
Empire

10:30am EDT

A New Age Of Collaboration
Imagine a brokerage where every single agent successfully executed their plan and reached their goals. 100% success. We set out to build a brokerage with this as the benchmark for success. We have not yet achieved 100%, but we are close, and I am going to share what we have learned in the process so far.

Speakers
avatar for Garron Selliken

Garron Selliken

Founder & Owner, M Realty
I am the owner and founder of M Realty in Portland Oregon. My team and I spend every waking hour obsessing and creating a new generation brokerage that delivers value to its agents and customers far beyond the status quo.


Thursday June 5, 2014 10:30am - 10:55am EDT
Alliance

10:30am EDT

Will Consumers Pay For Real Estate Services In The Future?
It is clear that the real estate industry will continue to see disruption as more information becomes available directly to consumers. What can we learn from other industries that have already been transformed by similar changes? Many agents and brokerages will not see this coming and it will be too late! Which types of agents are most at risk? How can you prepare so your business will survive and thrive? If you want to build a great business that will stand the test of time, you want to attend this session!

Speakers
avatar for Tony Floyd

Tony Floyd

Chief Marketing Officer, Berkshire Hathaway HomeServices Georgia Properties
Tony Floyd is Chief Marketing Officer for Berkshire Hathaway HomeServices Georgia Properties, one of the most successful real estate companies in the country. He is widely recognized as an expert in the marketing, technology, coaching & training solutions that make real estate agents... Read More →


Thursday June 5, 2014 10:30am - 10:55am EDT
Galaxy

11:00am EDT

10 Must Have Apps
This session delivers a list of valuable "Must-Have" apps (most are free) that will help agents work more efficiently with buyers and sellers and increase their overall productivity. Participants will discover amazing apps that will also help them better market and manage their real estate business.

Speakers
avatar for Juanita McDowell

Juanita McDowell

President, InMotion
Juanita McDowell is the President of InMotion Consulting, a training firm that delivers over 200 tech savvy workshops and seminars to agents and entrepreneurs across the nation every year. She is a REBAC Certified e-Pro Instructor, a Train-the-Trainer Instructor, and a member of the... Read More →


Thursday June 5, 2014 11:00am - 11:25am EDT
Galaxy

11:00am EDT

The real estate website Is Dead. What's next in our mobile world?
The way we reach people has changed forever. 

What comes after the "website"? And what can I do about it?

Speakers
avatar for Mike Simonsen

Mike Simonsen

CEO & Co-Founder, Altos Research
Michael Simonsen is Co-Founder and Chief Executive Officer of Altos Research. A true data geek, he founded Altos Research to commercialize data and technology he initially built for his personal need to track the value of his oversized Silicon Valley mortgage after the NASDAQ bubble... Read More →


Thursday June 5, 2014 11:00am - 11:25am EDT
Alliance

11:00am EDT

Growing Your Real Estate Business Team
Grow a business, or grow your job? Do you hire an assistant, build a team or open a brokerage? What choices do each of those paths lead to? 

This session will explore how these paths diverge and converge, how setting immediate, transient or long term goals can impact your planning, and how to use the Kaizen (change for the best) method to facilitate all of those goals.

Speakers
avatar for Bill Lublin

Bill Lublin

CEO, Century 21 Advantage Gold
Bill Lublin, current Chairman of NAR's MLS Issues & Procedures, and a member of the Trends and Emerging Technologies Advisory Board is a veteran businessman with over a four decades as a business owner operating a multi-office real estate firm serving Pennsylvania and New Jersey... Read More →


Thursday June 5, 2014 11:00am - 11:25am EDT
Empire

11:30am EDT

The Things We Think & Do Not Say
Opening the dialogue around agent brand vs. broker brand.  The time has come to have a conversation that will shape the future of brand strategy and business model design in the real estate industry.  In this thought provoking session, Matt will discuss the nuances of the interplay between the two different brands present in every real estate relationship and transaction: the agent brand and the broker brand.  Using examples from other industries Matt will ask probing questions and offer relevant observations that directly influence how you choose to strategically shape your business model going forward whether you are a broker or an agent.  

Speakers
avatar for Matt Hames

Matt Hames

Founder, Acru
With over 15 years experience in the financial services space, 12 of which as CEO of a bank trust company he founded, Matt brings real-world experience to the subject of integrating brand strategy and business model design. Acru is the platform he uses to share thought leadership... Read More →


Thursday June 5, 2014 11:30am - 11:55am EDT
Alliance

12:00pm EDT

Lunch Break
Everyone is on their own for lunch. Plenty of options nearby. Be sure to grab a Doer you'd love to learn from and share with. Be back in time for the a killer second half of content!

Thursday June 5, 2014 12:00pm - 1:00pm EDT
Alliance

1:00pm EDT

People as Priority No. 1: How to run a better brokerage with people-first systems
The People Economy has arrived. It’s about emotion, experience, and human connection. And as mobile technology and consumer connectivity reach unprecedented levels, it’s time for brokerages to redesign and reevaluate, ensuring their systems are laser-focused on enhancing the customer experience. Only by prioritizing people in every single layer of your brokerage can you achieve long-term business sustainability in today’s ever evolving marketplace. It’s about choosing the right tools and adopting the right mindset. Are you ready?

Speakers
avatar for Austin Allison

Austin Allison

CEO, dotloop
Austin Allison is Founder and CEO of DotLoop, the fastest growing technology movement in Real Estate.  DotLoop launched in 2009 and now serves over 200,000 real estate agents, 5,000,000 buyers & sellers and more than 700 cities.  This growth trajectory is on par with that of Facebook... Read More →


Thursday June 5, 2014 1:00pm - 1:25pm EDT
Alliance

1:30pm EDT

Your Network is Your Life!
How to Build Stronger Relationships, Get More Referrals, and Double Your Business This Year.

According to NAR, the Top 1% of US Realtors generate over 70% of their sales via referrals or repeat business.  Why pay for leads when there are hundreds of people you already know that are ready to send you business?

If you want to start generating more referrals or repeat business from your network, this is the session for you!

In this session, I'll walk through a 4 step framework the best Realtors in the country use to generate more sales from their network.  Within 30 minutes, you'll have the process and tools to start generating 40%+ more referrals every month.

By the end, you'll leave with three key takeaways:
  • The 4 step framework to stay relevant with the top people in your network 
  • 7 new tools to automatically manage your follow ups 
  • BONUS: 3 tools to mine potential leads from LinkedIn and Twitter

If you want to hear high-level trends about the state of the industry, sit this one out.  But if you to learn the specific tools and strategies to start growing your business, make sure you don't miss this!

Speakers
avatar for Tony Cappaert

Tony Cappaert

Co-Founder & COO, Contactually
Tony is the Co-Founder & COO at Contactually, a relationship marketing platform that helps realtors get more referrals and repeat business from their network.He was previously a product manager on the Bing Ads team at Microsoft and an investment analyst at a social VC firm. Tony graduated... Read More →


Thursday June 5, 2014 1:30pm - 1:55pm EDT
Empire

1:30pm EDT

SESSION CANCELLED
RETSO apologizes for this inconvenience. Our speaker had emergency travel plans. 

Speakers
avatar for Jack Berube

Jack Berube

CEO, RENOVUS RE
Jack has 20 years of Business Management Consulting and Software Company Start-up experience. Prior to starting RENOVUS, Jack worked for Accenture and McKinsey & Co as Business Process Engagement Manager focusing on business efficiency for Privately Owned and Fortune 50 corporations... Read More →


Thursday June 5, 2014 1:30pm - 1:55pm EDT
Galaxy

1:30pm EDT

7 Technologies Worth Mastering (because they aren't going away)
Over the last 7 years, countless new technologies have emerged. This influx of "shiny objects" has led to agents constantly chasing the next big thing. Often tripping over nickels, to pick up a penny...

In this takeaway packed session, Chris Smith will cover 7 technologies that have (and will) stand the test of time in real estate. Topics covered will include email marketing, online advertising, electronic signatures, website and landing page design, CRM, social media and mobile apps. 

Speakers
avatar for Chris Smith

Chris Smith

Co-founder, Curaytor
Chris was recently named the most influential person in the real estate industry. Chris has spoken at every major real estate conference on the topics of digital marketing, mobile apps, social media, video production and emerging data trends. Chris is currently the co-founder... Read More →


Thursday June 5, 2014 1:30pm - 1:55pm EDT
Alliance

2:00pm EDT

Customer Service the Nordstrom Way
The Nordstrom department store is legendary for exemplary customer service: from the earliest beginnings of Nordstrom, a sign hung from the ceiling that read, “If We Sell You Well, Tell Others. If Not, Tell Us.” Well known for putting customer over company, Nordstrom salespeople are empowered from above to always make it right for the customer. With lessons that can be useful for solo agents, team leaders, and brokers alike, Nordstrom’s business philosophies easily translate into the real estate industry. By taking a page out of the Nordstrom book, from practical translation of the Nordstrom way into customer relationships to incorporating the Nordstrom beliefs into our personal values systems, we can revolutionize our businesses and our industry.

Speakers
avatar for Maura Neill

Maura Neill

REALTOR, RE/MAX Around Atlanta
Maura Neill: lover of Atlanta * musical theatre geek * dark chocolate aficionada * karaoke queen * bourbon sipper * grammar nerd * shoe addict * REALTOR®


Thursday June 5, 2014 2:00pm - 2:25pm EDT
Alliance

2:00pm EDT

Combat "bad lead" Fatigue and CONVERT MORE SALES
Celeste Grupman, the VP of Technology and co-founder of Happy Grasshopper, will share her landmark investigation into why real estate lead conversion is so poor. You'll learn exactly where your competition is failing, how to capitalize on it, and what methods will convert more leads in 2014.

Speakers
avatar for Celeste Grupman

Celeste Grupman

VP of Technology, Happy Grasshopper
I'm good at some things, but writing my bio is not one of them. That's why I've asked a few people to pitch in. Melissa Case says I'm "a geek, an analyst, a marketer, a businesswoman, a mom, a friend and a solver of puzzles". She also says that I'm "a thinker (who thought The Internet... Read More →


Thursday June 5, 2014 2:00pm - 2:25pm EDT
Galaxy

2:00pm EDT

Shhhh...Listen
What would your relationships with your clients or prospective clients look like if you had all the pertinent information that they have freely shared online about what’s important to them? How could you use that information to create not just BRAND loyalty…but personal, RELATIONAL loyalty?

Arguably, without your clients, you have no business. So…who’s digital content is more important to your business growing? What are you doing to actively SOCIALLY LISTEN to what your clients are saying online?

Speakers
avatar for Van Baird

Van Baird

Owner/Chief You Economist, Relational Equity
We love lovin' on our clients! We teach organizations how to leverage their current clients' Social Media Activity to acquire new clients in lieu of traditional costly advertising.


Thursday June 5, 2014 2:00pm - 2:25pm EDT
Empire

2:30pm EDT

Best of the #WaterCooler
Lessons learned from drinking with Top Producers, Bestselling Authors and Insanely Successful Entrepreneurs. 

We've had the opportunity to drink with some really brilliant people over the last year. We're going to share with you our top takeaways on Marketing, Operations, Growth, Social Media and Advertising from movers and shakers like Gary Vaynerchuk, Mark Spain, Jay Baer, Rand Fishkin, Scott Stratten, Tom Ferry and many more! 

Speakers
avatar for Jimmy Mackin

Jimmy Mackin

Co-Founder, Curaytor.com
Jimmy Mackin is the co-founder Curaytor.com, a boutique marketing agency serving top producing teams and agents. Jimmy co-host real estate most popular web show, the Water Cooler. Jimmy has toured the country as part of Inman News' Agent Reboot Tour, speaking on the topics of Social... Read More →


Thursday June 5, 2014 2:30pm - 2:55pm EDT
Empire

2:30pm EDT

Three Polarizing Real Estate Topics, Three Unique Perspectives
Hot button real estate topics and questions posed to three very unique personas: a successful broker, a MLS executive, and a top producing agent.

Moderators
avatar for Jeff Corbett

Jeff Corbett

Director of Business Development, BoomTown
X real estate and mortgage broker, property developer, twice funded entrepreneur, business development and operations executive, (paid) writer and (paid) consultant to these industries = 16 years.  Currently Director of Business Development for BoomTown, an intelligent real estate... Read More →

Speakers
avatar for Mike Canova

Mike Canova

CFO, Georgia MLS
Mike has been the Chief Financial Officer for Georgia MLS for the past 27 years and plays an integral role in shaping the strategic direction of the company. His vast experience in MLS Policy and technology platforms, coupled with his passion and commitment to the real estate industry... Read More →
avatar for Rick Hale

Rick Hale

Operating Principal, Keller Williams
Rick Hale is the Operating Principal for 6 Keller Williams offices in Atlanta and Team Leader for a Top 25 Producing Sales Group. Rick is a strong believer in sharing concepts to help his agents build strong sales teams based on tested business principals.
avatar for Tamara Stout

Tamara Stout

Sales Leader, C21
Real Estate was a second career for Tamara after 25 years as a Language Learning Specialist. In just 2 short years, Tamara proved a Top Producer in the Atlanta Market and is now an established New Home sales expert managing four subdivisions. 


Thursday June 5, 2014 2:30pm - 2:55pm EDT
Alliance

3:00pm EDT

How To Create Content That Converts
The number one goal of your real estate blog should be to generate new customers. This session will teach you how to do just that. We'll map out who you want to reach and what business objectives you're trying to meet (more IDX registrations, more home valuation requests, etc.). 
You will learn: 
  • How to create and use "buyer personas" to reach your right customer
  • Understanding your buyers journey and creating content to move them through your conversion funnel
  • We'll discuss the 3 types of must-have content for a high converting website
  • We'll walk you through what to focus on to measure and analyze your results
This isn't a session about blogging for the sake of blogging. Attendees will learn how to createcontent that works as marketing. And you'll have an actionable plan for creating content that converts!

Speakers
avatar for Ricardo Bueno

Ricardo Bueno

Founder, Content Smarts
Ricardo Bueno combines youthful exuberance with proven results. He understands the power of social media, but more importantly, how it is effectively and practically implemented in everyday business. In his previous roles, he has project managed hundreds of real estate website designs... Read More →


Thursday June 5, 2014 3:00pm - 3:25pm EDT
Empire

3:00pm EDT

Robots, Wearables and 3D Printing. What do they have to do with Real Estate?
Technology is evolving at a blistering pace. This session will cover some of the most recent scientific and industrial breakthroughs and how they may affect the real estate industry.

Speakers
avatar for Jamie Goldman

Jamie Goldman

VP, Platforms & E-Business, ERA Real Estate
Jamie Goldman is a digital strategist and web producer. He creates enterprise-level websites, marketing campaigns and digital tools for both large corporations and consumers. Jamie is passionate about bringing new technologies to real estate. At the 2013 NAR convention in San Francisco... Read More →


Thursday June 5, 2014 3:00pm - 3:25pm EDT
Galaxy

3:00pm EDT

Business benefits of being politically involved in Real Estate
Rob will examine how political involvement takes shape through, policy development, political field representatives, political communications, grassroots advocacy and how being politically involved makes a difference in your business and community.

Speakers
avatar for Rob Hahn

Rob Hahn

Managing Partner, 7DS Associates
It's hard to write an overview when you've had the wide range of experiences that I have had. My background is pretty much as diverse as it comes, and I bring a unique perspective drawing on many experiences from the smallest of startups to Fortune 500 companies. The ability to cross-fertilize... Read More →


Thursday June 5, 2014 3:00pm - 3:25pm EDT
Alliance

3:30pm EDT

RETSO in Focus

Henssler Financial, our presenting sponsor, wants to be sure you get as much value from RETSO 7 as possible.  This session, facilitated by Matt Hames will pull the major themes, key quotes and big ideas from the amazing communicators that have challenged us over the last day and a half.

We are on the home stretch at RETSO 7 and there has been an enormous amount of invaluable content shared.  The content has been presented in tracts focused on ideas you can apply to your business over the next 7 Days, 7 Months or 7 Years.  It is our bet that even though you have attended as many sessions as possible, there is some great content you may have missed only because of scheduling.  This will be a fast paced, content rich session that will help you leave RETSO 7 with tangible nuggets of wisdom that can bring clarity to how you think about your business. 


Speakers
avatar for Matt Hames

Matt Hames

Founder, Acru
With over 15 years experience in the financial services space, 12 of which as CEO of a bank trust company he founded, Matt brings real-world experience to the subject of integrating brand strategy and business model design. Acru is the platform he uses to share thought leadership... Read More →


Thursday June 5, 2014 3:30pm - 3:55pm EDT
Alliance

4:00pm EDT

Peoplework: How to run a people-first business in a digital-first world

Everything is digital, everyone is connected. Now what?

During this Keynote address Chris Smith will share the 10 business principles that will grow your profits for the next decade and beyond.

The digital revolution is ending. The people revolution is beginning. Is your business prepared?

Companies profiled during the Keynote include: TaskRabbit, Airbnb, Etsy, Starbucks, Evernote, Zappos, Square and Tom's Shoes.

People profiled driving the Keynote include: Elon Musk, Jack Dorsey, Mark Zuckerberg and Steve Jobs.


Speakers
avatar for Chris Smith

Chris Smith

Co-founder, Curaytor
Chris was recently named the most influential person in the real estate industry. Chris has spoken at every major real estate conference on the topics of digital marketing, mobile apps, social media, video production and emerging data trends. Chris is currently the co-founder... Read More →


Thursday June 5, 2014 4:00pm - 4:50pm EDT
Alliance

5:00pm EDT

Vendor Cocktail Reception
Thursday June 5, 2014 5:00pm - 6:00pm EDT
Alliance